Swiping right: Tinder CEO Sean Rad on ‘bringing the world together’

Swiping right: Tinder CEO Sean Rad on ‘bringing the world together’

It’s the dating app that is captured the feeling of a time-starved and attention-poor generation; just what could possibly be easier compared to the swipe of a hand showing you’re interested in some body? Now, brands want in from the Tinder action. Jen Faull catches up with reinstated leader Sean Rad to talk about bringing the planet together.

“Hey – fancy a RosГ© ;-)” This may be the very first message we get on Tinder. I’m not single; my signing up is solely for research on the way to meet up the dating app’s co-founder Sean Rad in Cannes. He’s flown in for the event to woo advertisers and demonstrate to them their platform isn’t about one-night stands. My very first connection – with Stu, 29, additionally from London however in Cannes for the week – shows otherwise.

Maybe I’m sceptical, and too fast to read through the ‘winky face’ as an innuendo-laden emoticon as opposed to an amiable invite. Or perhaps I’ve read way too many articles, when Tinder first turned out, which detailed the brief encounters of other 20-somethings that the application had facilitated.

Irrespective, today it looks like if you’re solitary, you’re onto it. A GlobalWebIndex (GWI) study recommended it offers around 50 million users, 45 % of who are between 25 and 34.بیشتر بخوانید