ItвЂ™s the dating app that is captured the feeling of a time-starved and attention-poor generation; just what could possibly be easier compared to the swipe of a hand showing youвЂ™re interested in some body? Now, brands want in from the Tinder action. Jen Faull catches up with reinstated leader Sean Rad to talk about bringing the planet together.
вЂњHey вЂ“ fancy a RosГ© ;-)вЂќ This may be the very first message we get on Tinder. IвЂ™m not single; my signing up is solely for research on the way to meet up the dating appвЂ™s co-founder Sean Rad in Cannes. HeвЂ™s flown in for the event to woo advertisers and demonstrate to them their platform isn’t about one-night stands. My very first connection вЂ“ with Stu, 29, additionally from London however in Cannes for the week вЂ“ shows otherwise.
Maybe IвЂ™m sceptical, and too fast to read through the вЂwinky faceвЂ™ as an innuendo-laden emoticon as opposed to an amiable invite. Or perhaps IвЂ™ve read way too many articles, when Tinder first turned out, which detailed the brief encounters of other 20-somethings that the application had facilitated.
Irrespective, today it looks like if youвЂ™re solitary, youвЂ™re onto it. A GlobalWebIndex (GWI) study recommended it offers around 50 million users, 45 % of who are between 25 and 34.بیشتر بخوانید